Aggregator

This continues our coverage of the recent online WorldDAB Summit 2021.

Digital Radio UK launched worked to educate retail staff about the advantages of DAB.

To drive DAB+ receiver sales in Europe, the radio industry has to educate consumer and retail sales staff more effectively. How to do that and more were addressed during Session 2 of the WorldDAB Summit 2021 on Nov. 9. (Recordings of the sessions are on the WorldDAB YouTube page.)

To motivate consumers to buy DAB+ receivers, they first have to understand what DAB+ is all about. Jacqueline Bierhorst, project director with Digital Radio Netherlands, outlined how this education is being delivered in the Netherlands, Germany and Belgium in the presentation “Working With Retailers to Help Listeners Upgrade to DAB+.”

“The Netherlands has a 360-degree campaign to influence behavior and improve the actual use of DAB+,” said Bierhorst. “The campaign has been heard and seen on radio TV, through native ads and Facebook links, out of home, on the back of trucks and online video. On top of that, we have a collaboration with the five biggest Dutch retailers.” The payoff, she said, “All these efforts have resulted in a great uplift of sales [with a growth of] 271 percent.”

Meanwhile, “Digital Radio Germany is very active and a great inspiration for other countries,” she said. “The team in Germany made sure that all retail staff get guidance and new updates on DAB+ and its advantages. This makes sure that the shop seller is well-informed and can give a good explanation of DAB+ to customers.”

[Read more from Radio World about Digital Radio]

Then there’s Belgium, where this year “the first joint national DAB+ campaign was aired a two-week radio campaign aired on the main French- and Flemish-speaking stations, starting on Sept. 13 in association with the retailer Vanden Borre,” Bierhorst said. Again, both national efforts are increasing DAB+ receiver sales in their respective markets.

Similar promotional efforts in the United Kingdom were touched upon during a session about “Working With Retailers to Train and Educate Their Staff,” presented by Ford Ennals, chief executive officer of Digital Radio UK.

In the U.K., “digital radio sales are challenging,” Ennals said. To find out why, Digital Radio UK surveyed audio sales staff, most of whom were in their mid-20s.

The results: Young audio sales staff tend to view radio as being “more for older people,” said Ennals. “When they’re pressed [by customers], ‘Should I buy a smart speaker or a digital radio?’ they would advise consumers to buy a smart speaker because they see it as an easier and perhaps a more sexy sale.”

Based on this knowledge gap, Digital Radio UK spent the past six months educating sales staff about the full benefits and options provided by DAB+

One way to sell digital radio to consumers is to outline how “green” its transmission system is compared to conventional FM broadcasting. One real-life comparison was offered during “Environment — Bavaria’s DAB+ Green Report,” which was presented by Veit Olischläger, head of technology, media management and public relations for Bayerischen Landeszentrale für neue Medien (BLM), the Bavarian public-service broadast operator.

BLM compared the FM and DAB power consumption levels, on a per-service basis, for two Bavarian broadcasters. The results were impressive: “The given FM power consumption for Bayerischer Rundfunk is around 1,000 megawatt hours per year, and on the DAB side it’s 261 megawatt hours, which results in a reduction of 75 percent,” Olischläger said.

A Bavarian study found a 75 percent increase in energy consumption to reach the same audience with digital radio versus conventional FM.

Similar savings were seen for the private radio broadcaster Antenne Bayern. “The energy consumption on FM is higher … [while] the energy consumption on the DAB side is slightly reduced to a slightly reduced data rate,” he said. “Overall, the reduction is 85 percent for the private network.”

The final Session 2 presentation was titled “Performance — GfK Analysis.” It reported trends in consumer electronics sales.

The bare facts: “Total 2021 spending was up versus 2020,” said Max Templeman, insight director for consumer electronics at research firm GfK. Digital radio sales only showed “a small value increase,” he said. “Germany, France, Italy and Belgium increased share of total Europe DAB sales, but the Czech Republic saw the highest growth rate.”

As well, “over half of all DAB sales occurred online in quarter one this year,” said Templeman. “DAB radios over €200 still provide a healthy market share and gain importance in quarter four.”

See Radio World’s coverage of WorldDAB Summit 2021 Session 1.

The post Educating Consumers, Sales Staff Key to Building DAB+ Receiver Sales appeared first on Radio World.

The IBC show is a “go.”

After weighting tightened COVID restrictions announced by the Dutch government late last week, the show organizers announced Tuesday morning that the show will take place as scheduled starting Dec. 3 in Amsterdam.

The IBC cited “determined industry support” for the event to proceed.

“The announcement follows a decision at [Monday’s] IBC Partnership Board meeting to continue with the planned event because it can be delivered safely and create the essential business momentum that the industry needs,” it stated.

“We will forge ahead with our IBC Digital offering to ensure that whether onsite in Amsterdam or onscreen at home the industry can come together,” said Chief Executive Michael Crimp in the statement.

Crimp acknowledged the “waves of concern” prompted by the government action last week, but said that examination of the new rules and consultation with The RAI facility showed that “not much changes with regards to the safety plans we had already put in place. We will still have the perimeter fence around The RAI and thorough COVID status and health screening on entry. We will make a number of adjustments to our safety management and operational protocols to make sure the guidance is clear, and the event is safe for exhibitors and visitors.”

The show hours have been adjusted so participants “can make the most of their visits.” Crimp said, “I can definitely see breakfast and lunch gatherings being the mode of networking at this year’s event. Let’s save the big parties to 2022 and focus right now on re-connecting and driving business.”

[Read the full announcement text.]

IBC2021 show opening times will be:

Friday              03.12.21         09:00 – 16:30

Saturday         04.12.21         08:30 – 16:30

Sunday            05.12.21         08:30 – 16:30

Monday          06.12.21         08:30 – 16:00

The post Despite Tightened Restrictions, IBC Show Will Proceed appeared first on Radio World.

Mike Everhart

Alpha Media has operations in 42 markets around the United States, stretching from Alaska to South Carolina, comprising about four dozen studio locations and 200 or so FM and AM licenses.

Director of Engineering Mike Everhart is one of several engineers I interviewed for our ebook “After the Masks Come Off.”

He told me that Alpha’s leadership has been putting lessons of the pandemic into practice.

[Check Out More of Radio World’s Ebooks Here]

“You’ll see it in future iterations of our studio builds. We’re entering a right-sizing operation in the Portland, Ore., market right now; and we’re looking at a move-and-build in another market in the next year or so that will take a lot of those lessons into account.”

The company was already heading down this road, he said, due the cost of construction, which Everhart said has ballooned well above the rate of inflation; a general decline in radio revenue in recent years; and the possibilities that technology brings for enabling remote work and creating more flexibility in the use of infrastructure.

“Those forces have come together and forced us to rethink the way we do these facilities,” Everhart said.

“We’ve been reducing the physical footprint. We’ve been reducing studio counts. We’ve been looking at hoteling workspace as opposed to dedicated individual workspaces, in the office as well as the studio. A person does not have a dedicated workspace all the time.”

A design principle of engineering is to seek efficiency, he said; but Alpha Media’s analysis has shown that traditionally radio is inefficient in their use of space, with low occupancy rates of desks and studios. He attributes this to a cultural paradigm in which a brand’s identity is wrapped up in the control room, where you build a culture to share with an audience.

“What we’ve found is that the culture and feel of a brand is what comes out the speakers and the feelings engendered in the audience members. It doesn’t come from the space, it comes from the head and the heart of the people producing the programs.”

With all that taken into account, and given the costs of building facilities and the expense of commercial real estate, “It doesn’t make sense to keep doing things the way we’ve been doing things.”

I enjoyed putting this particular ebook together and invite you to read more from Mike Everhart and other top engineers. Find it at radioworld.com/ebooks.

Comment on this or any article. Write to radioworld@futurenet.com.

The post Your Culture Doesn’t Come From the Studio Space appeared first on Radio World.

Europe’s leading exhibition and conference for broadband, television and online business executives is readying for “a brilliant comeback” from a COVID-19 pandemic pause.

Get ready for ANGA COM, scheduled for May 10-12, 2022 in Cologne, Germany.

Stand booking is already open and a Call for Participation for the technology program is available online at www.angacom.de.

Key topics of ANGA COM 2022 include FTTH, DOCSIS 4.0, 10G, Wifi, Fixed Mobile Convergence, Sustainability, Artificial Intelligence, Cloud Services, OTT, AppTV, Video Streaming, Smart City and Smart Home.

Numerous leading technology vendors have already confirmed their stand bookings for the exhibition, including ASTRA, ASTRO Strobel, AVM, Berthold Sichert, BTV Multimedia, CommScope, DCT DELTA, Deutsche Glasfaser, Emtelle, gabo, Ocilion IPTV Technologies, Technetix, Vodafone and WISI Communications.

The broadband industry is facing a new spirit of optimism. Even after the pandemic – or precisely because of last year’s experience – the expansion of broadband networks is at the top of the agenda everywhere in Europe. In Germany, for example, with its more than 40 million households, network operators and a steadily growing number of international investors have announced an investment of many billions.

Event organizers says ANGA COM will take place at a date that allows sufficient lead time, given the dates of CES 2022 and the NAB Show, in mid-April in Las Vegas.

Legal and company travel restrictions are expected to be lifted by Spring 2022 at the latest, even with a current surge in COVID-19 cases across several German states.

Solid State Logic has confirmed that it will feature its new System T TE1 and TE2 Tempest Engines at IBC 2021, scheduled for December 3-6 at RAI Amsterdam.

The company’s new System T V3.1 software introduces pay-as-you-go licensing, while delivering enhanced third party device control on top of advanced AoIP routing technology at its core.

The new System T V3.1 software release enables operators using the new TE1 and TE2 Tempest Engines to flexibly scale processing capabilities according to their specific broadcast production requirements. Software licenses for five different processing packs, defined by the total number of mono All-Paths equivalent channels supported, from 85 to 800, are available to users as perpetual or short-term, time-based rental upgrades.

The new TE1 Tempest Engine supports Processing Pack 1 (140 paths) or 2 (256 paths) while the TE2 engine supports all five packs, from 140 to 800 paths at 48 kHz or 85 to 500 paths at 96 kHz. The TE1 is equivalent to the original T25 engine for System T, which offered a maximum of 256 paths, while the TE2 matches the previous 800-path T80 engine. The two new engines and five processing packs expand beyond those configurations to offer a wider variety of channel path capacities that align with a broader range of applications and budgets.

Additionally, the System T V3.1 software provides alerts and warnings as any processing pack license nears its expiration. The new SSL licensing platform enables users to retrieve licenses as required and seamlessly add them to their console systems.

SSL invites you to arrange a demonstration or consultation with a broadcast specialist to walk through product features and real-world broadcast scenarios using its latest System T software and DSP engines. To register for a meeting or consultation, please visit https://www.solidstatelogic.com/events/ibc-2021. At IBC 2021, SSL will be at booth 8.C64.

The infrastructure supporting live productions is gradually changing from mainly SDI Video to IP networks. That’s a result of more computer-generated content, new IP cameras and other NDI or IP sources become commonplace.

As such, there’s a need to integrate a mix of SDI, HDMI and IP Video sources.

Broadcast Pix has responded.

It’s brought to market a new integrated production product, “MX Solution.”

The MX Hybrid features:

• 8 Network/IP + 3 SDI (HD/4K) + 1 HDMI/SDI/Analog inputs
• 4 (2 SDI + 2 NDI) Program and Aux assignable outputs
• 6 Keyers with DVEs and chromakey
• Remote “Browser-Based” and “Easy-To-Operate” User Interfaces
• GuestPix remote guest integration
• Integrated Chat and Intercom
• Enhanced macros to automate repetitive tasks and ensure consistency of production
• Built-in streaming, recording and audio mixing
• Hardware that fully supports 1080p/60 and 4K

“We are very pleased to announce MX Hybrid, the latest product in our range of easy-to-use live production solutions,” said Graham Sharp, CEO at Broadcast Pix. “The feature rich, future proof and flexible MX Hybrid will serve the production needs of government, broadcast, live events, and visual radio users – well into the future with its hybrid input configuration and video format agnostic support. We are offering competitive upgrades to existing users and coupled with our customer support packages, we are fulfilling our vow never to leave any customer behind.”

The MX Hybrid is now available to order for $19,995 MSRP and will begin shipping in late 2021.

Marketing analytics company LeadsRx’s LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials — including live, broadcast, and dual-feed cable programming.

The enhancement, says LeadsRx, “leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS).”

The new LeadsRx capability is available to provide support for national television spot logs that take into consideration the complexities of national advertising. The system automatically adjusts the time commercials air according to the type of feed, time zones, and daylight savings time considerations.

“Accurately measuring the impact of national television advertising has been a pain point for some time due to the existence of dual feeds,” said Adam Ortman, VP of Growth & Innovation at Generator Media + Analytics. “With this new methodology, LeadsRx is now able to better inform clients and help optimize their national TV ad budgets by providing a truer picture of TV’s impact across the country.”

Incorporating national television ads within analytics, such as MTA, is difficult due to the complexities of television. Commercials air at different times throughout the U.S. depending on whether ads are shown during live events (such as sports, concerts, etc.), on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

Adding to the complexity is the fact that some cable networks are shown live across the country, while others are aired twice a day (“dual-feed cable”), time zones are different, and some states (e.g., Arizona and Hawaii) do not switch to Daylight Savings Time.

National advertisers must take an analytic approach to understanding how various ad mediums are performing both as individual channels as well as in combination with other channels. The complexity surrounding national TV advertising compounds the issue of accurately measuring advertising effectiveness for brands that advertise across the country. The examples in this Nielsen Feed Pattern Guide shows just how confusing it can be to understand broadcast and dual-feed cable programming air times.

“By offering this solution, LeadsRx is using analytics to help national television advertisers and agencies representing advertisers to lower customer acquisition costs, increase customer lifetime value, and spot and eliminate wasted ad spend,” said AJ Brown, CEO and co-founder of LeadsRx. “Our customers have been clamoring for this kind of solution, and our team has worked hard to provide an MTA solution offering this capability.”

There is no extra charge to add the new feature, LeadsRx notes.

MadHive, described as “the enterprise software platform that powers modern media,” has a new Chief Product Officer.

Craig Berlingo will lead product strategy and development for MadHive’s suite of customizable ad tech software.

Prior to joining MadHive, Berlingo recently served as Head of Product at Telaria, where he grew the video exchange business from zero to $300+ million per year in gross revenue and oversaw the platform’s adoption by top tier publishers and partners such as Hulu, Sling, A&E, Cheddar, Pluto.tv, Adobe, Google, and The Trade Desk.

“There’s no question that advertising has reached an inflection point,” said Adam Helfgott, CEO at MadHive. “New policies from tech giants, a shifting regulatory environment, and the fragmentation of consumer attention across more devices and channels than ever are causing the entire industry to rethink how we target and measure advertising. Craig’s experience building billion dollar ad tech businesses will allow us to further accelerate our rapid growth trajectory as we push the industry forward.”

MadHive got its start helping the nation’s largest broadcasters transition to streaming. The company’s infrastructure-as-a-service offering currently powers local OTT reach extension for major broadcasters including Fox. The full-stack solution provides customizable tools to manage the entire campaign lifecycle, from the industry’s most accurate audience forecasting and targeting to cross-screen attribution against its proprietary OTT-first device graph. This holistic approach has led to adoption with agencies and DTC brands aiming to target more precise audiences beyond social media.

“MadHive has established itself as a leader in digital TV, with its end-to-end platform now powering efforts for both broadcasters and brands,” said Berlingo. “I’m looking forward to joining the team at this exciting time in the company’s growth, as we continue to scale the software that further simplifies how media is bought, sold, and measured across all devices and screens.”

 

Reaching over 2.7 million people each week, Southern Cross Austereo (SCA) is one of Australia’s most diverse entertainment companies, with audio and visual brands and content reaching Australians through radio, television and digital properties.

When it came time to build and flip the switch on a Network Operations Center for Commercial Radio, the first in Australia, SCA selected a U.S.-headquartered provider of resource management software to make it happen.

Specifically, SCA selected Xytech to deploy its flagship MediaPulse system for the operations center.

“Although we are still in the development process, there has already been a significant level of support from Xytech,” said Ben Fransman, Network Operations Manager at SCA. “Fully understanding the nature of our business, the team has been extremely helpful in outlining our goals for MediaPulse and working with us on addressing the complexities associated with this project.”

Southern Cross Austereo upgraded from ScheduALL to MediaPulse. This, Xytech says, was done to better provide stakeholders the ability to create bookings. The resource management solutions provided by Xytech’s MediaPulse “was exactly what we were looking for,” Fransman says.

The Network Operations Centre will manage work orders as well as confirm the booking and create the connection based on date, time and project collateral, including talent interviews, remote guests and cameras.

This is one of the first installed MediaPulse systems in Australia since the ScheduALL acquisition, said Greg Dolan of Xytech. “Everyone at Xytech is really excited to see the confidence Ben and his team have placed in us and MediaPulse,” he said. “Our Managing Director in Australia, Tanya Kelly was really instrumental in this transaction, and I know she’ll be a great partner to Sothern Cross for years to come.”

Broadcast audio software tools developer Futuri Media has announced an update to its Post podcast creation system.

New tools include an in-app audio editor “designed to save production time, speed up distribution of timely content, and enable audio brands to quickly make simple edits to their on-demand broadcast content to keep people listening longer,” according to the company

[Check Out More Products at Radio World’s Products Section]

Customizable widgets have been added that aids in branding embedded audio. Ad insertion has also been with improvements in ad marker and mid-roll capabilities.

Futuri adds that third-party destination publishing is better, chapter markers are enhanced and analytics deeper.

Send your new equipment news to radioworld@futurenet.com.

Info: https://futurimedia.com

 

The post Futuri Updates Post Podcast System appeared first on Radio World.

Brazos Valley Communications, Ltd. enters into consent decree to resolve political file investigation

The Bureau enters into a Consent Decree with Lincoln County School District

Identifies mutually exclusive applications submitted for Auction 111, announces a limited settlement period ending on November 30, identifies singleton and settled applications, and removes MX Groups from Auction 111

.

.

.

Brazos Communications West, LLC enters into consent decree to resolve political file investigation

.

.

In this NPRM, the Commission considers allowing FM and Low Power FM (LPFM) applicants using directional antennas the option of verifying the directional pattern through the use of computer modeling