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Audio advertising intelligence and measurement service provider Magellan AI has brought to market a new product that is designed to give advertisers the ability to measure the impact of broadcast radio alongside digital channels in a single platform.

The Public Safety and Homeland Security Bureau seeks comment on the Region 21 (Michigan) – Regional Planning Committee's proposed modification to its 700 MHz Public Safety Plan for General Use spectrum in the narrowband segment of the 700 MHz band .

Ira Wilner reacts to John Caracciolo's ideas for life after CBS News Radio

The post Letter: The Network You’re Looking for Is Already Here appeared first on Radio World.

The companies see high engagement with Bruno Mars' "The Romantic" as a shift

The post iHeartMedia and TikTok Partner for Album Launch Campaign appeared first on Radio World.

In an internal memo shared to Audacy staff by Regional President Mark Hannon, the company confirmed that the Sr. VP and Market Manager for the company's stations in the City of Brotherly Love will be concluding his career in Radio. It ends 36 years in the industry for David Yadgaroff, starting in late May.

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Regional group nears completion of a long-term fleet upgrade

The post Prairie Winds Broadcasting Upgrades With Nautel appeared first on Radio World.

WTB and OET approve Key Bridge to continue operating as a Spectrum Access System administrator in the 3.55-3.7 GHz band.

He joined Hearst Television in 2021 as OTT Director of Sales. Now, he's been promoted and is taking the newly created position of VP of Advanced Advertising while continuing to report to VP of Digital Sales Jonathan Sumber.

Consent Motion to Hold in Abeyance

Brief for Respondents Federal Communications Commission and United States of America

New data suggest the first advertisers to use ChatGPT are having an abysmal experience, with putrid click-through rates that suggest a reach medium such as Radio or TV may be better choices.

Granted the applications to assign the licenses of WLFI-TV, Lafayette, Indiana, WTHI-TV, Terre Haute, Indiana, and WTVA(TV), Tupelo, Mississippi, from subsidiaries of Allen Media, LLC, to Gray Television Licensee, LLC.

On Wednesday at Barclays Center in Brooklyn, N.Y., The E.W. Scripps Co. will host an "Upfront" affair for advertisers at an affair more aligned with this week's IAB NewFronts, perhaps. Ahead of that event, Scripps is flipping the switch on three streaming-focused endeavors that span from sports to news and Originals.

The research firm's annual study "The Evolution of Video Branding" tracks consumer awareness and perceptions of streaming brands. The big highlight is that major streaming platforms are still struggling to differentiate themselves, with viewers unable to clearly articulate what sets one service apart from another.

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WCB notifies carriers that the Performance Measures Module has been updated, and effective starting with the April 15 deadline, carriers must use the new system certification to report that they have no network test results to report.