Madhive’s broadcaster, advertiser, and agency clients are gaining the ability to target audiences based on TV viewing behavior and ad exposure. Several Madhive clients are already benefiting from this, in-market.
In the last month, Rosemary Ravinal has spoken at public hearings and civic action rallies before hundreds of people. In preparation, the public speaking coach realized that there are significant differences in the structure of remarks delivered in these settings. She offers lessons learned and what experienced speakers and novices alike need to consider.
Through attorneys Michael DelNero and John Cobb at Covington & Burling, The Walt Disney Company last week asked the FCC to dismiss DirecTV's "Good Faith" complaint without delay, slamming the company poised to merge with Dish for its "baseless" filing with the Commission.
In an intriguing turn of events, the bankrupt Diamond Sports Group, which operates regional sports networks through a licensing agreement with Bally, has asked a Houston federal bankruptcy court to approve an amended plan that would erase its Major League Baseball agreements as of December 31, 2024.
Some 75 individuals across ABC News and the ABC Owned Stations broadcast TV group held by The Walt Disney Company are reportedly losing their jobs, as part of a fresh reduction-in-force effort at the Burbank-headquartered company.
The President of News at The E.W. Scripps Co. will exit the broadcast TV station ownership at the end of 2024. Her pending departure is a move tied to the November 16 end of Scripps News' 24/7 channel, announced on Friday by the Cincinnati-headquartered company.
An asset purchase agreement that sees the sale of a UHF station in Rapid City, S.D.; two LPTV stations and a TV translator station in Wyoming; and a TV translator in another South Dakota community has officially closed. As such, the parent of "NewsCenter1" no longer owns the properties, earning $5.9 million for them in a deal brokered by Kalil & Co.
First-time TV advertisers are achieving "significant and sustained" mid-funnel results once they launch their campaign. That is the big-picture takeaway from a just-released Video Advertising Bureau report that probes some 230 first-time TV advertisers and the all-important ROI they seek when securing an ad buy.
It has a Class B1 signal covering Mendocino County and it presently is a part of the Family Radio Christian network. Soon, that could change, as this station will no longer be part of the family, pending FCC approval.
There's a "historic" addition to the agenda of the 2024 NABOB Fall Conference and Power of Urban Radio Forum, which begins October 9 at the historic Mayflower Hotel on Connecticut Avenue. And, it sees a gathering of CMOs from some of the nation's biggest advertisers coming together to discuss critical advertising issues and media concerns.
Come December, Beasley Media Group will have a new Cluster Manager for its radio stations serving Las Vegas. Who is the company betting on to bring bigger success to its five FMs?
The sale of Neuhoff Media's final seven stations, located in the Illinois cities of Springfield and Bloomington, in a transaction brokered by Kalil & Co. and Tideline Partners has closed.
The first media company dedicated to providing news, analysis, and proprietary data to sports bettors has signed a "strategic partnership" with sports and entertainment marketing firm Interstate 15 — an agreement designed to allow VSiN to further grow.
Allen Media Group's "Local Now" digital streaming platform, one of the nation's largest hubs for free ad-supported streaming television ("FAST") channels, is bringing three additional CBS offerings to its lineup.
Pending FCC approval, a swap will give a broadcast ministry ownership of a digital low-power TV station in Seattle, while a secular operator will receive another LPTV property serving New Mexico's largest market in return.
He's served as News Director of KCRA-3 and KQCA-58 in the Sacramento-Stockton-Modesto market of Northern California since 2018 and has spent his entire professional career at Hearst Television. Now, he has been promoted to a Regional Director of News post at the company.
Gray Media, the Atlanta-based TV station owner shifting from its Gray Television name, has reached a deal that will bring Chicago Sports Network (CHSN) programming to two of its stations in neighboring markets.
Based in Memphis, Howard Robertson, CEO and Founder of Spotset Radio Network, is laser-focused on bringing political advertising to Black radio. He wonders if the Harris-Walz campaign is ignoring the power of Black-owned media. To learn more, RBR+TVBR welcomes Robertson to this InFOCUS Podcast, presented by dot.fm.
One week ago, Dish asked a D.C. federal district court to impose monetary sanctions on Soohyung Kim and his Standard General, along with their counsel, for bringing the company in to a $136 million discrimination lawsuit against the FCC. Kim and his attorneys have responded to the filing.
Some 64% of respondents of voting age are concerned about the media’s ability to shape perceptions and opinions, while 73% agree that it is “important to hear different voices and perspectives… so they can form their own opinions about things.” Those findings come from a just-released Hispanic consumer study on social, cultural and political shifts.
