The individual who will direct the marketing strategies for each of the business units within FOX Entertainment, including the FOX broadcast TV network and free AVOD platform Tubi has been selected.
It’s the man who presently serves as EVP of Marketing for FOX Entertainment.
As such, it’s a promotion for Darren Schillace.
His duties extend to projects from Bento Box, FOX Alternative Entertainment and Blockchain Creative Labs.
But, Schillace’s responsibilities for FOX and Tubi are perhaps the greater focal point of his task list. They include on-air and off-air promotion, brand and program advertising, national media and promotions, digital marketing, strategic partnerships, music, social media, affiliate marketing and production.
He will continue to oversee FOX Entertainment’s strategy for its program development, Newfront and Upfront presentations.
With his expanded purview, Schillace’s direct reports will now include Natalie Bastian, who, as Head of Marketing for Tubi, was recently promoted to Senior Vice President.
The FOX Marketing team will continue to report to Schillace.
Under Schillace’s marketing campaigns, Call Me Kat, starring Mayim Bialik and featuring Leslie Jordan and Swoosie Kurtz in supporting roles, emerged as the pandemic-impacted seasons top new sitcom.
Before joining FOX in 2017, Schillace oversaw all marketing strategies for ABC’s primetime, late-night and daytime programming, spanning on-air promotion, off-network creative, digital marketing, social media, paid media, strategic partnerships and events.
From 2010 to 2012, he was VP of Consumer Marketing for OWN: Oprah Winfrey Network. Before that, Schillace posted his first stint with ABC, where he was VP of Marketing Strategy.
The Pennsylvania State University graduate joined ABC in 2003 from Walt Disney Parks & Resorts, where he handled marketing strategy for EPCOT and Disney’s Animal Kingdom in Orlando. Schillace, who started his career working in production and design at Random House, also worked at a number of advertising agencies, including Ogilvy & Mather and TBWA Chiat/Day.