First-time TV advertisers are achieving "significant and sustained" mid-funnel results once they launch their campaign. That is the big-picture takeaway from a just-released Video Advertising Bureau report that probes some 230 first-time TV advertisers and the all-important ROI they seek when securing an ad buy.
It has a Class B1 signal covering Mendocino County and it presently is a part of the Family Radio Christian network. Soon, that could change, as this station will no longer be part of the family, pending FCC approval.
There's a "historic" addition to the agenda of the 2024 NABOB Fall Conference and Power of Urban Radio Forum, which begins October 9 at the historic Mayflower Hotel on Connecticut Avenue. And, it sees a gathering of CMOs from some of the nation's biggest advertisers coming together to discuss critical advertising issues and media concerns.
Come December, Beasley Media Group will have a new Cluster Manager for its radio stations serving Las Vegas. Who is the company betting on to bring bigger success to its five FMs?
The sale of Neuhoff Media's final seven stations, located in the Illinois cities of Springfield and Bloomington, in a transaction brokered by Kalil & Co. and Tideline Partners has closed.
The first media company dedicated to providing news, analysis, and proprietary data to sports bettors has signed a "strategic partnership" with sports and entertainment marketing firm Interstate 15 — an agreement designed to allow VSiN to further grow.
Allen Media Group's "Local Now" digital streaming platform, one of the nation's largest hubs for free ad-supported streaming television ("FAST") channels, is bringing three additional CBS offerings to its lineup.
Pending FCC approval, a swap will give a broadcast ministry ownership of a digital low-power TV station in Seattle, while a secular operator will receive another LPTV property serving New Mexico's largest market in return.
He's served as News Director of KCRA-3 and KQCA-58 in the Sacramento-Stockton-Modesto market of Northern California since 2018 and has spent his entire professional career at Hearst Television. Now, he has been promoted to a Regional Director of News post at the company.
Gray Media, the Atlanta-based TV station owner shifting from its Gray Television name, has reached a deal that will bring Chicago Sports Network (CHSN) programming to two of its stations in neighboring markets.
Based in Memphis, Howard Robertson, CEO and Founder of Spotset Radio Network, is laser-focused on bringing political advertising to Black radio. He wonders if the Harris-Walz campaign is ignoring the power of Black-owned media. To learn more, RBR+TVBR welcomes Robertson to this InFOCUS Podcast, presented by dot.fm.
One week ago, Dish asked a D.C. federal district court to impose monetary sanctions on Soohyung Kim and his Standard General, along with their counsel, for bringing the company in to a $136 million discrimination lawsuit against the FCC. Kim and his attorneys have responded to the filing.
Some 64% of respondents of voting age are concerned about the media’s ability to shape perceptions and opinions, while 73% agree that it is “important to hear different voices and perspectives… so they can form their own opinions about things.” Those findings come from a just-released Hispanic consumer study on social, cultural and political shifts.
Today, iHeartMedia, Cox Media Group and SBS each compete for listeners against low-power FMs and heritage AMs in Orlando — a thriving Hispanic community. Norsan Media now wishes to compete against these other players, launching a trio of new audio choices — a move that makes Orlando one of the nation's most diverse Hispanic radio markets.
Broadcast radio station owner Beasley Media Group has extended three key elements tied to an exchange offer and tender offer it previously announced. The move comes with 7% of the outstanding Existing Notes not yet submitted for tender or exchange — with the first set of deadlines and dates arriving yesterday.
Don't call it a merger, but instead a strategic partnership. Longtime radio syndication company United Stations Radio Networks (USRN), founded by the late Dick Clark, and Key Networks, are uniting their sales forces.
For gamers, virtual reality and augmented reality are each key attraction points. But can a television news department benefit from VR and AR capabilities? WBBM-2 will soon find out.
Mediaproxy, known for its software-based IP compliance products, plans to highlight its recently acquired A3SA certification at next week's NAB Show New York. In particular, the company plans to demonstrate its family of compliance monitoring and multi-viewer systems, which now provide decryption for ATSC 3.0-based broadcasts.
The Excellence in Economic Analysis Award recognizes Commission staff for outstanding economic analysis conducted in the course of their work at the FCC, while the Excellence in Engineering Award recognizes Commission staff who have made outstanding engineering, scientific, or technical contributions.
Nic Dugger served as the technical producer for "Christmas at Graceland," produced by Los Angeles-based Done + Dusted. It aired as a live special on NBC on November 29, 2023.
