Convergent TV advertising platform Beachfront has completed a national addressable TV ad execution with VIZIO that it says adheres to the technical specifications of Open Addressable Ready (OAR), the consortium founded by VIZIO to establish an open standard for addressable advertising on connected TVs.
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The nation’s largest owner of broadcast radio stations has flipped the switch on a “first-of-its-kind” Private Marketplace designed to provide advertisers with programmatic buying access to distribute their marketing to audiences across programs found on its podcast network.
The iHeartPodcast Network, which considers itself to be “the No. 1 podcast publisher globally,” will now be accessible to CMOs, media buyers and brand managers that seek their “own unique, tailored marketplaces” composed of specific audience targets and pricing.
The advancement is thanks to new technology developed through iHeartMedia’s recently acquired Voxnest.
The iHeartPodcast Network includes such offerings as “Stuff You Should Know,” the Will Ferrell-hosted “The Ron Burgundy Podcast” and the “Atlanta Monster.” On-air talent from iHeartMedia-owned radio stations can also be found, including “The Breakfast Club” on-demand podcasts.
Brian Kaminsky, Chief Data Officer and President of Revenue Strategies for iHeartMedia, commented, “We acquired Voxnest last Fall with the plan to be able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory. Voxnest connects all of the fragmented platforms that exist in podcasting – the launch of this Private Marketplace is a huge milestone in the podcast industry and advances these capabilities to buyers. Our podcasts attract some of the most engaged and passionate podcast listeners in the world and now advertisers will have massive scale and highly specific targeting at their fingertips, to reach these hundreds of millions of listeners who are now consuming podcasts.”
With the new Private Marketplace, advertisers will have the ability to reach their specific audience based on three specialized targeting options: Category, Geolocation, and Psychographic.
The company also notes that iHeartMedia’s Private Marketplace will offer advertisers multiple deal types including Programmatic Guaranteed (PG), Preferred Deal (PD), Private Auction (PA) and Open Marketplace (OMP).
Buyers interested can email ProgrammaticAdOps@iHeartMedia.com.
“Results for the quarter were much better.”
That’s perhaps an understatement from Sinclair Broadcast Group President/CEO Chris Ripley, who spoke at length during the company’s Q1 2021 earnings call on Wednesday morning about just how strong Sinclair’s performance was during the first three months of the year.
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“Positivity always wins.” It’s a mantra often repeated by social media guru and entrepreneur Gary Vaynerchuk, and one the Radio industry may wish to adopt as first quarter 2021 financial results roll out for the owners of AM and FM stations across the U.S.
Mary Berner, President/CEO of Cumulus Media, appears to have gotten the memo. In her remarks about the audio media company’s Q1, she struck a largely positive tone, noting “enhanced operating leverage” and “continued year-over-year sequential growth.”
The upbeat words couldn’t mask the financial realities Cumulus faced in Q1: tough comps and continued pandemic-related ad dollar dips led to a bumpy start to 2021 for the company.
It could have been worse, and that’s the key takeaway.
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Al Kenyon has a couple of suggestions of his own for the Federal Communications Commission regarding the Emergency Alert System — specifically involving EAS Originator and Event Codes.
He is intimately familiar with the topic as chief of FEMA’s IPAWS Customer Support Branch; but he emphasized that he was making his suggestions as an individual, not speaking for FEMA. He thinks the suggestions will improve public-facing EAS messaging without significant additional costs to industry or the alerting community.
[“FCC Releases Details of EAS Proposal”]
Kenyon filed comments in the FCC’s notice of public rulemaking regarding changes to the nation’s alerting systems.
He says originator codes need to make clear who or what organization originated the message. He also would like to see the addition of a Domestic Terrorism Event code.
First, he noted that two of the four currently authorized EAS originator codes convey descriptive information regarding who originated the alert.
“WXR and CIV indicate that the message originator was the National Weather Service or a Civil Authority, respectively. The third originator code, EAS, was commonly and interchangeably used with CIV when broadcast stations were always manned during operation and key local primary stations were expected to originate EAS messages at the request of local officials.” But he said that is no longer the case. “Use of the ‘EAS’ ORG code is now limited to use in conjunction with EAS Participant-originated RWT and RMT test messages.
“The fourth originator code was not based on the originating office or official but rather on the name of the top-level national EAS dissemination system, the Primary Entry Point system, ‘PEP.’ This collection of stations and facilities is now referred to by FEMA as the National Public Warning System or NPWS.”
But Kenyon noted that the PEP is not an originator, it is a message dissemination system.
“An EAS message scroll that begins with ‘The Primary Entry Point System has issued an …’ has little or no meaning to the general public and can only contribute to general confusion,” he said. “For the benefit of the public, originator codes should reflect who or what organization originated the message, not what collection of technical facilities were enlisted for top level dissemination of the message.”
Kenyon recommended that the FCC consider a replacement organization code such as FEO, for Federal Executive Official, or a similar alternative. He said this would be compatible the idea of renaming the current WEA Presidential Alert to allow for common use of that category by the president or by the FEMA administrator, as laid out by Congress in the legislation that prompted the current NPRM.
Second, “Regarding possible additions to EAS Event Codes, I ask the commission to consider authorizing a new Event Code for use in urgent instant action situations such as a radiation hazard caused by detonation of a ‘dirty’ bomb or improvised nuclear device,” Kenyon continued.
“While discussion of such hopefully unlikely events may be both unpopular and unpleasant, should such an event occur, it will be essential to the public health and welfare that people take shelter immediately. (That means Mommy should not get in a car and drive to little Timmy’s school. Little Timmy will be sheltering in place in school. Both Mommy and Timmy will be much better off if Mommy does not risk exposure during the period of greatest hazard immediately following the event.)”
For such a case Kenyon proposes adding a Domestic Terrorism Event, DTE, or similar event code. “Ideally a DTE Event Code would be a must-carry event similar in required retransmission status to an Emergency Action Notification. Presumably, such status could be granted through presidential delegation of authority to an appropriate fast response agency or organization.”
He closed his filing by saying that he doesn’t realistically expect the FCC to act on the proposed additional Event Code in the current proceeding. “But I would be remiss if I did not get this recommendation on the record now before the ebb and flow of international relations and splinter factions reaches a point where this becomes an imminent concern.”
Kenyon is a former engineering executive or chief engineer with broadcast companies Clear Channel, Jacor and Taft. He also has done significant volunteer work with EBS and EAS committees at various levels from local to national. He also worked for Denny & Associates, ManTech and Five Rivers Services before joining FEMA in 2010. In 2017 he was named IPAWS Customer Support Branch Chief.
The post Kenyon Says Make EAS Originator Codes Clearer appeared first on Radio World.
MIAMI — It is being described as “the first-ever studio in Hispanic media exclusively dedicated to serving the growing Latino streaming audiences in the US and around the world.”
And, it is the creation of NBCUniversal Telemundo Enterprises.
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For the first time, audio media company Audacy is taking part in the IAB NewFronts. Additionally, it will have a presence at the IAB Podcast Upfronts.
At each event, the company formerly known as Entercom will preview the latest in digital content and podcast programming.
Audacy says it will be the lone “audio-only company” at NewFronts; Estrella Media was present.
For David Field, Susan Larkin and the Audacy C-Suite, it offers an opportunity for the company “to reinforce the power of audio to move business (or for advertisers)” and —importantly — to reintroduce itself to the industry under its new brand.
Audacy Chief Marketing Officer Paul Suchman noted, “At this year’s IAB events, we will demonstrate the unique ability of sound to connect, immerse, captivate and engage audiences like no other medium.”
The Audacy IAB NewFront virtual presentation was scheduled for, May 5 at 3:15pm Eastern. Virtual experiences from Audacy’s Cadence13, Pineapple Street Studios, and Podcorn companies will be seen at the IAB Podcast Upfronts, scheduled for May 13 at 12:50pm Eastern.
Audacy’s NewFront presentation will open with spoken word artist, poet and 2020 winner of “America’s Got Talent,” Brandon Leake. It closes with a performance by Hot Adult Contemporary chart act AJR.
Audacy’s Podcast Upfront presentation will showcase exclusive launches from Cadence13 and Pineapple Street Studios. This will include global superstar Demi Lovato discussing her forthcoming podcast with Cadence13; Ghostwriter, an upcoming C13Feature from Cadence13’s pioneering scripted studio focused on feature-length fictionalized audio “movies for your ears;” a look at the 2021 audio documentary slate from the Peabody-nominated C13Originals studio; Crooked Media co-founder Jon Lovett on Pod Save America in 2021; and Pineapple Street Studios’ upcoming slate of original series and its branded podcasts from partners including HBO, Netflix, and Nike.
Presentations will also showcase Podcorn’s influencer marketplace, a self-and full-service platform for brands to connect with independent influential podcast creators for native advertising.
“We’re seeing that digital audio campaigns are working harder when a total audio strategy is utilized – across the board – whether the goals are web visitation, sales, or brand lift,” said Ken Lagana, EVP/Digital Sales at Audacy. “Audacy helps brands and agencies take full advantage of a multi-channel ‘total audio’ strategy. Our proposition will resonate well with audiences at the IAB events. It’s easy to buy an impression, but it’s much harder to make an impression. Audacy excels at making an impression by delivering the most engaged audiences at scale.”
Radio and TV broadcast antenna and RF support equipment maker Dielectric has appointed Dan Glavin as its new western region sales manager. He succeeds Steve Moreen.
Glavin will be responsible for sales west of the Mississippi River. He’ll report to Vice President of Sales Jay Martin.
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According to a release, Glavin started with the company in 2018 as an electrical engineer and expanded that job with outstanding performance. Martin pointed to that in the selection of Glavin for the job. “The ability to identify product requirements and respond in a technical capacity is key to this position, and Dan’s level of problem-solving expertise is rare among field sales,” said Martin. It is also noted that he is fluent in Spanish.
Send your people news to radioworld@futurenet.com.
The post Dielectric’s Glavin Goes West appeared first on Radio World.
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