As marketers face increased pressure to capture attention, keep costs in line and prove outcomes in a rapidly evolving industry, "Performance TV" has become the leading beneficiary for advertising investment. That's according to the 2026 State of Performance TV Report.
On Friday, the Federal Register published a summary of a Report and Order in the FCC's rulemaking proceeding amending its rules to advance the low-power television, TV translator and Class A television service. That's put the wheels in motion on an effective date for the new rules.
Here's the biggest takeaway from a newly released report from Hub Entertainment Research that you may want to read after dinner this evening: Rising social and creator video consumption is reducing time spent with television.
“The Evolving Ear: How New Listeners are Shaping Podcasting's Next Chapter" probes "first-year" podcast listeners—those who started listening within the last year and represent 20% of U.S. weekly podcast consumers—comparing their behaviors to "long-timers" who have been listening for five years or more.