Marketers’ cooling optimism, uncertainty around US trade policies, the impact of AI adoption and the dominance of digital channels on media planning. These are the top themes examined in WARC's newly released annual report, "The Voice of the Marketer."
At the end of 2025, the VP/General Manager of the two stations operated by Sinclair Inc. in Titletown will retire. There won't be a national search for his successor: The current Station Manager for the Green Bay, Wisc., pair will assume that role come 2026.
Here's something that broadcast TV stations eager to transition to the ATSC 3.0 broadcast TV standard may get excited about. GatesAir has introduced a new version of its Maxiva XTE software-defined television exciter with NEXTGEN TV its key focal point.
A media buying collective built for independent agencies and mid-market advertisers has secured a new partnership with FreeWheel, the Comcast-owned global technology platform for the streaming advertising ecosystem.
There's a new leader at the ABC affiliate serving Wichita, and he succeeds Mike Rajewski by exiting Allen Media Group properties in Huntsville, Ala., where he served as VP and Regional General Manager.