Industry News

A brand that has been a leader in the fire prevention and safety category for more than a century has expanded its "Cause For Alarm" program, tied to continued efforts to close what it calls a fire and carbon monoxide safety education gap. This sees Kidde forge a new relationship with the owner of such stations as Z100 and Power 105.1.

As the companies see it, advertisers have an insatiable demand for innovative data offerings to measure performance and guide media campaigns. Strata customers will now have the ability to transact and analyze ad delivery using VALID, VideoAmp’s data and technology engine.

KMOV-4 along with the recently created "Matrix Midwest" will air select St. Louis Cardinals games across the 2025 season. Gray TV stations in Cape Girardeau and Springfield, Mo.; Memphis; Jonesboro, Ark.; Rockford, Peoria and Quincy, Ill.; Evansville, Ind.; and in Sioux City, Cedar Rapids, Ottumwa, Davenport, and Rochester/Mason City, Iowa also plan to air the games.

TEGNA's connected TV and over-the-top local ad platform, Premion, has achieved “TAG Platinum” status by achieving three different certifications from the Trustworthy Accountability Group, a global certification program focused on "safety and transparency" in digital advertising.

The new deal allows the direct broadcast satellite service provider continued access to TelevisaUnivision channels for both DirecTV and its U-verse service. The agreement is inclusive of channels associated with the Univision and UniMás broadcast networks, and the TUDN and Galavisión sports and entertainment-focused cable television networks.

The updated forecast shows “slight” adjustments to previous estimates for 2025, with advertising revenue (excluding political) adjusted up by a meager 0.03 percent from the last forecast and total local ad revenue, including political spending, adjusted up by 0.1 percent.

She is using her voice to make sure women and young people in Africa have a seat at the table

The post A Conversation with Nation FM’s Mariam Bishar appeared first on Radio World.

The higher-powered digital platform will be broadcast from six sites in Leinster

The post DAB+ to Be Tested in Ireland This Spring appeared first on Radio World.

We lost a piece of radio history up here in Cleveland last summer

The post A Structure Is Gone, Its Memories Remain appeared first on Radio World.

Media workflow software provider vCreative is bringing to market a new integration that combines the offerings behind its vPromotions product and those from PromoSuite Mail. The result is what the companies call a "streamlined solution" for contest management, winner communication, and continuous audience engagement.