Industry News

Ad sales pioneer Ralph Guild has passed away at 93.

Guild is created with laying the groundwork for the modern ad rep sales industry with the founding of Interep in 1981. He spun that into a larger group that eventually included Group W Radio Sales (later CBS Radio Sales) and ABC Radio Sales.

Guild adapted to changing times with tweaks and permutations of the company, later moving into early digital and online ad sales.

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He began his radio representation career in 1957 at McGavren Radio — a San Francisco-based firm devoted to representing radio advertising, according to a notice. McGavren sent him to New York to open their first East Coast office. Due to his work, McGavren Radio was renamed McGavren Guild in 1967. Eventually Guild became the company’s president and chief operating officer, and later its chairman.

Not surprisingly, Guild collected a number of broadcast industry awards over the years including the Broadcasters Foundation Golden Mike, UJA-Radio Federation’s Radio Group Award, International Radio and Television Society Gold Medal. He has also been inducted into the Broadcasting & Cable Hall of Fame and the Radio Broadcasters Hall of Fame.

Send news of engineering and executive personnel changes to radioworld@futurenet.com.

 

The post Ad Rep Pioneer Ralph Guild Passes Away appeared first on Radio World.

In July 2007, he was named PD at WRFF-FM in Philadelphia, an iHeartMedia-owned Alternative station where he would rise to VP/Alternative while hosting the morning show. In January 2020, he was a victim of widespread reduction-in-force initiatives across iHeartRadio.

Now, John Allers is a part of the Audacy Inc. family.

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WEST PALM BEACH — Ralph Guild, who created what is largely considered the standard operating structure for television and radio ad representation companies, has died.

Guild, the founder of Interep, passed away on Monday in Palm Beach, Fla.

He was 93 years of age.

Beasley Media Group, the radio station owner with an investment in the eSports Overwatch League, enjoyed year-over-year revenue improvements in the third quarter of 2021.

As such, it trimmed its net loss as Station Operating Income was on the rise for the owner of such stations as WBZ-FM “The Sports Hub” in Boston, WRIF-FM in Detroit, WMMR-FM in Philadelphia and properties in its home market of Fort Myers-Naples, Fla.

 

 

Join Caroline Beasley on November 16 at Forecast 2022 as she joins Hearst Television President Jordan Wertlieb in honoring the soon-to-retire NAB President/CEO Gordon Smith with a Lifetime Leadership Award. TO REGISTER FOR THIS VIP EVENT IN NEW YORK, PLEASE CLICK HERE.

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With its shares on the rise in pre-market trading on Tuesday following the release of third quarter results that are highly encouraging, Townsquare Media is cautiously optimistic that chip shortages and supply chain issues will bring negligible impacts to the company’s Q4 and early 2022 ad revenue results.

But, Townsquare is cushioned by its local digital business. For peers that are more reliant on radio station ad revenue driving the bottom line, the coming weeks may be ones full of nail biting.

Join Townsquare Media CEO Bill Wilson and some of Wall Street’s top financial voices on November 16 at Forecast 2022, at the Harvard Club in Midtown Manhattan. There’s still a seat with your name on it, but you’ll need to act fast, as this limited-capacity event is filling up fast. Join Wilson and such analysts as Drew Marcus, Senior Advisor at Guggenheim Securities; Steven Cahall, Managing Director and Sr Equity Media/Cable Analyst at Wells Fargo Securities; and Christopher Ensley, Managing Director/TMT at Noble Capital Markets. REGISTER TODAY!

To do so and to view the entire agenda, please visit www.radioinkforecast.com now.

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Winners have been announced in the Best in Market Awards program for fall of 2021.

The recipients named by Radio World are:

Angry Audio Headphone Disconnector

Inovonics 551 HD Radio Modulation Monitor

Telos Alliance Axia Quasar SR AoIP Mixing Console

Tieline Gateway 4 IP Audio Codec

Wheatstone Blade 4 WheatNet-IP I/O unit 

The program was open to manufacturers of professional radio, TV and AV products and solutions, regardless of exhibitor status at major events.

Readers might be forgiven for feeling there is a rush of award programs right now. But this program normally would have run in the spring; it was conducted in place of the “Best of Show” Awards that would have been held during the spring NAB Show, which was postponed to the fall and then cancelled for this year. A separate awards program currently is open for nominations for IBC convention season.

The Best in Market awards are judged and presented by Future brands Radio World, TV Technology, TVBEurope, Next, Mix, Broadcasting & Cable and Sound & Video Contractor.

A Program Guide with details about all the nominees including a list of winners will be published soon and distributed to readers of these publications.

The awards are intended to honor and help companies promote outstanding products launched or launching in 2021.

The post Winners Announced for Best in Market for Fall 2021 appeared first on Radio World.

The third quarter is shaping up to be a highly important one for every business that depends on advertising to drive the bottom line and make the P&L sheet look great.

What’s to come is on everyone’s minds, and there seems to be some questions. Are supply chain woes at automotive and in the CPG sector a legitimate concern for broadcast media?

Spanish Broadcasting System (SBS) COO Albert Rodriguez shares his insight on how his Hispanic-focused multimedia company is seeing little slowdown from advertisers, as the executive also chimes in on how Audacy Inc.’s change of WNSH-FM in New York from Country to a multicultural-appealing classic hip-hop and rhythmic pop format only solidifies how SBS’s stations in New York are a vital part of the total market buy.

Rodriguez even offers an explanation as to why Bad Bunny is a global phenomenon, first championed by SBS in Puerto Rico, in this InFOCUS Podcast, presented by dot.FM.

 

 Albert Rodriguez will be there. So will the heads of Townsquare Media, Katz Media Group, the TVB, the NAB, and American Urban Radio Networks — and that’s just before 11am!

Be where all of the leaders will be on November 16.

Secure your seat at Forecast 2022 by clicking here and registering now.

 

Listen to “The InFOCUS Podcast: Albert Rodriguez” on Spreaker.

On October 26, Zacks Equity Research predicted that the nation’s No. 1 licensee of television stations, Nexstar Media Group, would post quarterly earnings of $4.05 per share in Q3 2021, with revenues reaching $1.14 billion, up 2% from one year ago.

With the company’s stock less than $6 from an all-time high reached in late September, did Nexstar meet those forecasts? Yes.

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Audio creative research and analytics firm Veritonic has added “brand lift” to its platform’s campaign reporting capabilities. What does this mean for Veritonic clients?

“The addition of brand lift further solidifies the platform’s position as the only provider of end-to-end research, data and insights for the audio industry, providing its users with a comprehensive view of their audio advertising effectiveness and the key drivers behind it,” New York-based Veritonic claims.

Calling it “purpose-built for audio,” Veritonic uses an intuitive UI that includes filtering and segmentation parameters. Veritonic says its brand lift studies can be run for target audiences of all sizes, measuring both controlled and organic exposure across broadcast radio, streaming audio, and podcasts.

“The resulting data provides brands with the insight they need to understand how each audio asset is achieving their goals as it relates to awareness, favorability, intent, and recall,” the company founded by CEO Scott Simonelli says. “Brands can then use this data to make informed decisions around every element of their audio campaigns, including creative performance and ROI.”

Simonelli adds that the addition of brand lift “underscores our platform’s position as the exclusive destination for actionable audio insights from start to finish, providing our clients with the data they need to understand their campaign performance and more confidently invest in audio moving forward.”

The move sees Katz Digital Audio appoint Veritonic as a preferred Brand Lift partner.

Scott Porretti, President of Katz Digital Audio, commented, “The most recent study findings–which include a 170% lift in favorability–meaningfully furthered the advertisers’ confidence in audio as a highly effective channel for reaching their desired audience with the right message, in the right location, at the right time.”

A company known as a global provider of content protection technology products has named a SVP of Sales and Strategy for the Americas.

This individual will oversee business development for Friend MTS’ full suite of managed anti-piracy services for new and current partnerships with operators, rights holders and broadcasters.

Mike Baron is also responsible for sales and marketing strategies as well as strategic growth plans, policy and procedures.

He will have a regional focus on the United States and South America, and is based in Los Angeles. Baron reports to John Ward, Executive Vice President for the Americas at Friend MTS.

With 25 years of experience, Baron most recently served as Senior Vice President of Partnerships for Super League Gaming / Virtualis Studios where he launched Super League Gaming’s cloud-based, virtual studio technology. Before that, Baron held the position of Vice President of Global Business Development and Special projects for Deluxe Entertainment Services, as well as Head of FOX Sports Enterprises, where he was responsible for managing and monetizing FOX Sports’ IP-related new business initiatives.