Another Quarter of Challenges For Radio Pure-Play Saga
The final three months of 2020 were robust for many publicly traded media companies. Political advertising, along with digital revenue growth, were key catalysts at the broadcast station owners experiencing growth in Q4.
Unfortunately, Saga Communications, the owner of radio stations in mid-sized and small markets across the U.S., can’t be included in the list of fourth-quarter media industry fiscal success stories.
With the COVID-19 pandemic’s wrath continuing to strangle Saga across its markets, net operating revenue was down to $28.75 million in Q4 2020, from $31.98 million a year ago.
The good news: Sequential quarterly revenue improvement is being seen, as the $28 million bests the Q3 2020 total by 19.1%, Saga says.
Saga didn’t mention that Q3 net revenue fell 22.8% year-over-year.
While operating revenue was down in Q4, so was the company’s station operating expenses, as belt-tightening reduced them to $21.12 million from $23.05 million.
Nevertheless, net income fell to $2.27 million ($0.38 per share), from $3.84 million ($0.64).
Yes, income tax expense impacts this, but even before that expense, net income was off, dipping to $4.95 million from $5.4 million.
Free Cash Flow declined to $5.13 million from $5.43 million in Q4.