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Industry News

Using Video, OTT and CTV Ad Tactics to Capture Video-Ad Revenues

Radio+Television Business Report
3 years 8 months ago

Marketron, the provider of enterprise revenue management and digital software solutions, will host a free webinar on August 25 demonstrating how broadcasters’ sales teams can leverage video, OTT, and CTV ads to increase the size and quantity of their digital orders.

During the live event, “Video Explosion! How to Sell More in 2021,” Marketron representatives will explain the differences between these critical digital tactics and how sales teams can use them to enhance the value of their proposals and capture a greater share of rapidly growing video advertising revenues.

The webinar, which begins at 1pm Eastern, features Jeff Ulrich, Marketron senior manager of digital transformation and enablement, and Mark Weidel, Marketron senior training and onboarding associate. Ulrich and Weidel will delve into the details of how broadcasters and sales teams can plan, prepare, produce and promote campaigns that leverage the latest video, OTT and CTV ad tactics to deliver stronger results for advertisers.

Ulrich is a 35-year local broadcast industry veteran, having held sales and sales management roles in both Top 10 and mid-sized markets, working closely with local business owners, ad agencies, media sales managers and salespeople across radio, television, print and digital media. In 2018 he was recognized by the Interactive Advertising Bureau (IAB) with its Education in Excellence Award.

Weidel has spent more than three-and-a-half decades in general management and directorial positions in the sports broadcasting and media management fields. The two Marketron experts will conclude the webinar with a Q&A, taking questions submitted by attendees during and after their presentation.

RBR-TVBR

NAB Show Survey Puts Mask, Vaccine Questions To Attendees

Radio+Television Business Report
3 years 8 months ago

The National Association of Broadcasters on Monday distributed via email a request for attendee input for its upcoming NAB Show, which will see the NAB/RAB co-produced Radio Show staged at the Las Vegas Convention Center in October.

While the NAB reiterates that it welcomes the opportunity after a year and a half for “Coming Together, Safely,” it’s also asking its audience to weigh on potential mask and/or vaccination mandates for all participants.

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Adam Jacobson

Reier’s Former Montana Stations Find A Different New Owner

Radio+Television Business Report
3 years 8 months ago

Founded in 2018, Desert Mountain Broadcasting has rapidly expanded through acquisitions to amass a stable of 12 stations and 3 translators in the Montana markets of Billings and Bozeman.

It’s poised to grow once again.

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Adam Jacobson

Workbench: Invasion of the Bees

Radio World
3 years 8 months ago
This plastic cap was an inexpensive deterrent to insects that would otherwise nest in the feed horn.

Steve Tuzeneu is a longtime broadcast engineer and Workbench contributor, and the general manager and CE of WIHS(FM) in Middletown, Conn.

Steve had a problem: a lost satellite signal; but he was able to track the problem to wasps that had taken up residence in the feed horn.

After removing them and their nest from the throat of the feed horn, Steve wanted to stop them from coming back. Fig. 1 shows Steve’s solution: a plastic cap from a used can of aerosol glue. The cap happens to fit nicely into the feed horn, discouraging any insects from moving in.

Keep this solution in mind, especially if you suddenly lose your satellite signal. As a contractor, I once was called to a station that reported losing its satellite signal every evening at sundown. Yep, you guessed it: Bees had taken up residence; during the day they were mostly away from the nest, but at night they all returned, and their combined body mass was enough to disrupt the signal.

Whether it’s a plastic cap or a cut-down 1-liter plastic water bottle, Steve’s tip will save you a headache and maybe prevent you from getting stung.

 

Analog at the Edge

I got a followup from engineer Dale Lamm about the AoIP EAS adapter we discussed here in July.

“I’ll confess, when I first saw the tip about the AoIP/EAS interconnection, I thought it was an April Fool’s article that was somehow delayed,” he wrote.

Dale Lamm wasn’t sure at first that we were serious with our tip about the AoIP EAS adapter in the June 23 issue.

The CATV F connector adapting to an RJ-45 Ethernet plug was something he had never encountered. A clever engineer from WETA found this adapter and used it to solve a problem that had nothing to do with CATV.

But where did this odd adapter come from in the first place?

It starts with someone who wanted to install a TV set in a room that had nothing in the wall but Ethernet category wiring. There was no RG-6 coaxial wiring in the room.

With a pair of these adapters, you take RF from the CATV distribution amp and send it on one of the twisted pair inside the category cable.

In the room, another adapter takes it to an F connector that is attached to the TV. The 100-ohm twisted pair is close enough to the 75-ohm RG-6 impedance for this to work. Obviously, use a direct category cable connection. Don’t expect to shove RF through a network router!

Looking closely at the picture in our original article, it seems only the first pair is used. Moving consumer S/PDIF to professional AES with this adapter solved a problem inexpensively.

Dale’s plant makes partial use of audio over IP but has a lot of gear with analog I/O. He was never a big fan of dongles with twin XLR connectors hanging off the back of a dense array of rack gear. He finds it easier to modify a LAN cable — cut off one end, fan out the four pairs and solder the left/right pairs to a couple of XLRs that plug into the analog gear.

Use some tubing or heat shrink to make it pretty and more durable. Running balanced analog through 10 or 20 feet of unshielded category cable is fine.

[Check Out More of Workbench Here]

If you use the hanging dongle method, you’ll be soldering an XLR at each end of the interconnection. Dale’s method requires an XLR only at the analog equipment end, and results in less wiring congestion. Less dense rack wiring can save time troubleshooting in the future.

Note that LAN patch cables use stranded wire instead of solid if you’re concerned about flexure.

Someday, everything will be AoIP-ready or shrunken into a piece of software inside a server. For now, we all have to deal with analog at the edges of our facilities.

 

Ouch Ouch Ouch
Dale “Squeak” Porray, AD7K, really liked Bill Weeks’ submission about the LED replacement for fluorescent Circline bulbs but says the website link we gave may not have been right in some versions of the story. It is www.mpja.com for Marlin P. Jones Associates.
The site now has over 60 YouTube videos of the products they sell. Squeak has been dealing with them since the 1970s and says they’re a fine company.
Since we also were talking about Cat-5/6 Ethernet cables, watch the site’s YouTube video about the LAN RJ Plug Crimp Tool. It has a built-in cable continuity tester to check cables you’ve crimped, all for under $30. One notable feature is a ratchet release pin, very important!

Once while helping an engineer crimp cables, we took a break, but as we chatted, he inadvertently put his index finger in the jaws of the crimping tool and pressed down. CLICK — the jaws latched. And there was no release.

I drove him to the emergency room to get his finger freed. Since witnessing that, I’ve made sure that any latching pliers or crimping tools I use have a release pin. You can’t be too careful.
Bee a pal! Help fellow engineers by sending in your tips to johnpbisset@gmail.com.
John has spent over 50 years in broadcasting and is in his 31st year of Workbench. He handles western U.S. radio sales for the Telos Alliance and is a past recipient of the SBE’s Educator of the Year Award.

The post Workbench: Invasion of the Bees appeared first on Radio World.

John Bisset

Journalist, iHeart Form Podcast Network

Radio+Television Business Report
3 years 8 months ago

From Podcast Business Journal

iHeartMedia has launched a new podcast network called Cool Zone Media with journalist Robert Evans. Cool Zone Media debuted today with the first episode of the new daily podcast “It Could Happen Here.”

Evans, who will serve as the head of content for Cool Zone Media, will be joined by the iHeartPodcast Network’s executive producer, Sophie Lichterman, who will become Cool Zone Media’s head of creative for the network.

“Remember when the world didn’t feel like it was coming apart? Neither do I,” said Evans. “Cool Zone Media won’t mince words: we are currently living through the collapse of the known and the birth of a new unknown. This new network will chronicle the journey and provide advice and access to those voices trying to build a better future.”

This September, Cool Zone Media will debut its second original podcast “Assault on America.” Written and co-produced by one of the United Kingdom’s leading independent podcast companies, Novel, the show will examine the events of January 6, 2021 in Washington, DC.

“We are excited to launch Cool Zone Media to help elevate vital political voices and viewpoints that are so often overlooked,” said Will Pearson, Chief Operating Officer, iHeartPodcast Network. “With a combined 100 million plus downloads across Robert’s current iHeartRadio podcasts, the appetite for this unfiltered brand of investigative journalism is clear, and we know Cool Zone Media’s content creators will inspire thought-provoking conversation as Robert and the team work to illuminate some of the most complex issues within the rapidly changing global political landscape.”

More podcasts and creators set to join Cool Zone media will be announced in the coming months.

RBR-TVBR

Smart Handheld Combo Gimbal/Cameras: A Game-Changer for Radio Hosts?

Radio+Television Business Report
3 years 8 months ago

FeiyuTech, a Chinese company focused on video stabilization technology, has unveiled a new line of tiny pocket-sized smart FeiyuPocket2 and FeiyuPocket2S Gimbal Cameras for outdoor, travel, action video and photography, social media video posting, and vlogs.

Based on the FeiyuPocket combination gimbal camera, the new next generation FeiyuPocket2 and FeiyuPocket2S lets users record professional anti-shake image stabilized video on the fly, everywhere they go. Featuring powerful intelligent shooting functions for both novice and professional photography users alike, including 4K/60fps high-definition high frame rate video up to 120Mbps, AI Anti-Distortion mode, Micro High-Torque Mechanical Anti-Shake Technology, 2.0 large aperture, 120° to 130° ultra wide-angle 6-glass high-definition lens for a wider field of view while shooting, built-in speakers, and support for extended external microphones. The FeiyuPocket2S is geared towards professional videographers and photographers and the FeiyuPocket2 is for more personal use.

With the advancements in high-capacity 5G wireless technology, more and more people are choosing to broadcast live videos on TikTok, Instagram, YouTube, and other sites, vlogs, and blogs to share their daily lives or promote their businesses.

Availability & Pricing

  • The FeiyuTech FeiyuPocket2 Gimbal Camera is available immediately through FeiyuTech’s official store at: https://store.feiyu-tech.com/products/feiyu-pocket-2 and Amazon at: https://www.amazon.com/dp/B0989H36TG with an SRP of $359, with a $30 online discount for $329.
  • The FeiyuTech FeiyuPocket2S Gimbal Camera will be available for preorder at Indiegogo with a 25% discount at: https://igg.me/at/feiyutech. For more information, see the website: https://store.feiyu-tech.com/
RBR-TVBR

WinMedia Names UAE Distributor

Radio World
3 years 8 months ago

WinMedia has announced that it has expanded its distribution network in the United Arab Emirates in a partnership with Tek Signals, a full-service provider of systems engineering and technology consulting.

Tek Signals will represent WinMedia’s range of broadcasting software solutions for radio and TV to Emirati media and broadcasting customers.

[See Our Business and Law Page]

WinMedia International Sales Manager Jesus Vazquez Miguel said, “Tek Signals is the ideal partner to help us continue expanding our presence in Emirates.”

He added, “In addition to their deep knowledge of the local market, Tek Signals have a solid track record of expertise in the analysis, development, and installation of solutions for media operations. Working with Tek Signals, we’ll be able to make our products and services even more accessible to local customers and reinforce WinMedia’s reputation for excellence in the Emirati marketplace.”

Submit business announcements to radioworld@futurenet.com.

 

The post WinMedia Names UAE Distributor appeared first on Radio World.

RW Staff

July Call Sign Changes: WMBI Is Now WXES

Radio World
3 years 8 months ago
Photo: moodyradio.org

The AM radio station formerly known as WMBI no longer has those historic call letters. It officially is now WXES.

That’s just one of the call sign changes reported by the FCC for the month of July, and probably the one involving the most famous call letters.

The station, which airs at 1110 kHz in Chicago, was acquired by El Sembrador Ministries from Moody Bible Institute of Chicago in July. Moody still owns WMBI-FM.

Moody had announced earlier that it planned to sell the AM station, which is considered one of the oldest noncommercial Christian radio stations in the country.

WMBI had been Moody’s flagship dating to 1926, and its call letters referred to the organization’s name. Moody had switched the station to Spanish-language Christian programming in 2012.

Here’s the list of 22 call sign changes in July (PDF).

The post July Call Sign Changes: WMBI Is Now WXES appeared first on Radio World.

Paul McLane

Confirmed: Gray TV, Urban One Institute Vaccination Policies

Radio+Television Business Report
3 years 8 months ago

Gray Television, like many companies, on August 6 revealed that it is requiring all new hires — full-time or part-time — to get a COVID-19 vaccine, effective Sept. 1.

RBR+TVBR has now confirmed that the broadcast TV station owner is moving beyond new hires by requiring all of its employees to get vaccinated. It’s a move that comes alongside an internal announcement from Urban One that it is doing the same at its multimedia operation.

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Adam Jacobson

Sun Sets For Gen Media Partners, With Rebirth In Key of ‘G’

Radio+Television Business Report
3 years 8 months ago

As of today, Gen Media Partners has rebooted its radio network sales and affiliate sales arm that until now was known as Sun Broadcast Group.

Introducing G Networks.

As GMP sees it, G Networks “will stand as a full-service network audio company providing clients, advertisers, and agencies with comprehensive and streamlined solutions in both Ad Sales and Affiliates.” It boasts more than 4,000 affiliates, and has preexisting offices located in New York, Chicago, Cleveland and West Palm Beach.

The shedding of the Sun name follows the late July exit of Danno Wolkoff as COO and Laura Wolkoff as Sun’s VP of Operations. Their departures came after the September 2020 departure of its founder, Jason Bailey. He founded Sun in 2008 and sold it to GMP in 2018.

Once the Wolkoffs exited, Warren Friedland stepped up from Managing Partner to take on the role of President. Once that was done, the Sun name was sunset by GMP.

He comments, “Evolution isn’t possible without change. It is with this ethos that we have upped the commitment and engagement for our G Networks radio division and are focusing on what is now vitally important to advertisers and stations in the current media environment. With an eye to the future, we intend to both invest and transform the future of audio.”

Rich Baum remains in his role as Chief Revenue Officer, while the Chief Development Officer role remains with Rich O’Brien.

RBR-TVBR

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