Industry News

It takes its name from the city and county in California where The Trade Desk is headquartered, and is a new streaming TV operating system that sees The Trade Desk partner up with smart TV original equipment manufacturers and other streaming TV aggregators to deploy the OS.

Television broadcasters with stations in markets ranked No. 101 through No. 110 by Nielsen will need to adhere to the FCC's 2023 Audio Description Order starting with the new year.

Commissioners are unanimous in their decision to allow limited program origination on boosters

The post FCC Approves Final Rules for FM Geotargeting appeared first on Radio World.

Only 100 of these drum mics will be up for grabs

The post Audix Celebrates Anniversary with Limited Edition D6 appeared first on Radio World.

It allows more niche searches and checks public Facebook groups

The post Futuri Redesigns Its TopicPulse Tool appeared first on Radio World.

The future of local advertising, shifts in ad spending patterns, key business categories investing in local television, and the prospects of mergers and acquisitions in the broadcast industry in 2025 were shared this morning by BIA Advisory Services CEO Tom Buono ahead of an in-person appearance at the TVB Executive Summit.

The Chris Devine-founded GeoBroadcast Solutions has been given the FCC's unanimous nod to fully move ahead with the implementation of its "ZoneCasting" technology by expanding the opportunity to use FM boosters for program origination.

The inaugural EBF Inspire Award for Diversity, Equity, and Inclusion, presented by the Emma Bowen Foundation (EBF), has been handed to the broadcast television company led by Michael J. Hayes that played host to the venue where the honor was bestowed: Hearst Tower.

It calls itself "a foundational partner for omnichannel advertising." Now, it is set to grow in a significant way, as it has agreed to purchase a publicly traded independent software platform focused on the creation, delivery, measurement, and optimization of advertising.

Come December 1, 49 years of service at Hearst Television will come to an end for Larry Vancini. This will see a new individual take on the corporate role of Director of Broadcast Information Technology, and it is an individual who since 2002 has served in various engineering and IT roles at the company's two TV stations in Greensboro, N.C.